A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Internationalization plan for a Finnish design start-up Case: Studio Maiju Uski
The objective of the study is to suggest an internationalization plan for a Finnish design start-up company Studio Maiju Uski. The study’s intention is also to find out what kind of marketing and communication channels Finnish design start-ups can use and why. We examine how critical the designer’s own role is in the internalization plan, including marketing and communication plan. Finnish design industry is also introduced and analysed. The methods used in this study are qualitative and cross-sectional. We have interviewed subject matter experts within Finnish design and conducted as a case study of the Finnish design start-up mentioned in the previous paragraph. In order to analyse the results from the qualitative data, we have applied several models within internationalization, networks, marketing and communications. The chosen models are well established within these fields. The outcomes of the study indicate that the role of the designer in the internationalization process is imperative. Investing time and effort in creating a robust network with manufacturers, competitors, media and other sometimes unexpected stakeholders. Such “unexpected” stakeholders can include gallerists, art enthusiasts, and patrons of culture and design. A holistic understanding of the industry and its challenges is crucial for design start-up to succeed internationally.
Internationalization plan for a Finnish design start-up Case: Studio Maiju Uski
The objective of the study is to suggest an internationalization plan for a Finnish design start-up company Studio Maiju Uski. The study’s intention is also to find out what kind of marketing and communication channels Finnish design start-ups can use and why. We examine how critical the designer’s own role is in the internalization plan, including marketing and communication plan. Finnish design industry is also introduced and analysed. The methods used in this study are qualitative and cross-sectional. We have interviewed subject matter experts within Finnish design and conducted as a case study of the Finnish design start-up mentioned in the previous paragraph. In order to analyse the results from the qualitative data, we have applied several models within internationalization, networks, marketing and communications. The chosen models are well established within these fields. The outcomes of the study indicate that the role of the designer in the internationalization process is imperative. Investing time and effort in creating a robust network with manufacturers, competitors, media and other sometimes unexpected stakeholders. Such “unexpected” stakeholders can include gallerists, art enthusiasts, and patrons of culture and design. A holistic understanding of the industry and its challenges is crucial for design start-up to succeed internationally.
Internationalization plan for a Finnish design start-up Case: Studio Maiju Uski
Uski, Jenny (author)
2020-01-01
Miscellaneous
Electronic Resource
English
plans of action , communication , internationalisation , networking (making contacts) , Degree Programme in International Business Management , förvaltning och marknadsföring|en=Business Management , Administration and Marketing| , hallinto ja markkinointi|sv=Företagsekonomi , fi=Liiketalous , marketing
DDC:
690
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