A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Customer Orientation, Channel Member Relationship and Company Performance â The Mediating Effect of Contractor-Supplier Commitment in the Construction Industry
Construction is a major industry throughout the world which is not only related to its size but also to its role in economic growth. While its contribution to nation-building is significant, in practice, the industry is still typically managed along traditional lines, within a complex and yet fragmented network of the supply chain. As a result, evidences have shown that the construction industry has not been keeping pace with the rest of the economy. Building from the marketing perspective, this paper argued that performance is very much linked to the practice of becoming customer oriented, building relationship among channel partners and exhibiting strong commitment. This study, thus, examined these relationships in a more coherent and integrated approach from the construction industry supply chain in Malaysia. The objective is to establish an association between these constructs and their dimensions on this linkage. The quantitative method was used to test the relationship between the four constructs. The analysis was conducted using Partial Least Square (PLS) technique. The findings revealed that Customer Orientation and Channel Member Relationship have positive effects on Company Performance and Contractor-Supplier Commitment mediates the relationship between Customer Orientation, Channel Member Relationship and Company Performance. Future study should explore more on this to gain better insights which could add another body of knowledge in the construction industry and further propel the Malaysian CI contribution to GDP.
Customer Orientation, Channel Member Relationship and Company Performance â The Mediating Effect of Contractor-Supplier Commitment in the Construction Industry
Construction is a major industry throughout the world which is not only related to its size but also to its role in economic growth. While its contribution to nation-building is significant, in practice, the industry is still typically managed along traditional lines, within a complex and yet fragmented network of the supply chain. As a result, evidences have shown that the construction industry has not been keeping pace with the rest of the economy. Building from the marketing perspective, this paper argued that performance is very much linked to the practice of becoming customer oriented, building relationship among channel partners and exhibiting strong commitment. This study, thus, examined these relationships in a more coherent and integrated approach from the construction industry supply chain in Malaysia. The objective is to establish an association between these constructs and their dimensions on this linkage. The quantitative method was used to test the relationship between the four constructs. The analysis was conducted using Partial Least Square (PLS) technique. The findings revealed that Customer Orientation and Channel Member Relationship have positive effects on Company Performance and Contractor-Supplier Commitment mediates the relationship between Customer Orientation, Channel Member Relationship and Company Performance. Future study should explore more on this to gain better insights which could add another body of knowledge in the construction industry and further propel the Malaysian CI contribution to GDP.
Customer Orientation, Channel Member Relationship and Company Performance â The Mediating Effect of Contractor-Supplier Commitment in the Construction Industry
Mohtar, Noorhanaliza (author) / Abd Rahman, Sofiah (author)
2020-10-05
doi:10.59160/ijscm.v9i5.4265
International Journal of Supply Chain Management; Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM); 201 - 208 ; 2050-7399 ; 2051-3771
Article (Journal)
Electronic Resource
English
DDC:
690
Supplier-contractor collaboration in the construction industry
| Emerald Group Publishing | 2012
Supplier-Customer Relationships and Company Performance
| British Library Online Contents | 1998
Customer Feedback and Contractor Appraisal in Construction
| British Library Conference Proceedings | 1997
Excellent contractor performance in the UK construction industry
| Emerald Group Publishing | 2010