A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Green Ocean Strategy: Democratizing Business Knowledge for Sustainable Growth
Sustainability should neither be dystopian, nor utopian, but better protopian. To achieve this, thinking green for the common good and benefit for all from all, does not only require thinking smart or green but also thinking together. This paper attempts to define a new set of organizational processes needed for a company to reach a continuous innovative and sustainable strategy by utilizing primarily its own human intellectual capital in an unbiased and democratic way. Such an approach can transmit an organization into a new management typology and leadership that can be defined as a Green Ocean strategy. The paper introduces the Green Ocean Strategy concept via a business transformation framework that can lead an organization from the Red to the Blue and from the Blue to the Green Oceans strategies. The framework is supported by phases, stages, processes, preconditions, and postconditions towards its effective adaptation.
Green Ocean Strategy: Democratizing Business Knowledge for Sustainable Growth
Sustainability should neither be dystopian, nor utopian, but better protopian. To achieve this, thinking green for the common good and benefit for all from all, does not only require thinking smart or green but also thinking together. This paper attempts to define a new set of organizational processes needed for a company to reach a continuous innovative and sustainable strategy by utilizing primarily its own human intellectual capital in an unbiased and democratic way. Such an approach can transmit an organization into a new management typology and leadership that can be defined as a Green Ocean strategy. The paper introduces the Green Ocean Strategy concept via a business transformation framework that can lead an organization from the Red to the Blue and from the Blue to the Green Oceans strategies. The framework is supported by phases, stages, processes, preconditions, and postconditions towards its effective adaptation.
Green Ocean Strategy: Democratizing Business Knowledge for Sustainable Growth
Markopoulos, E (author) / Kirane, IS (author) / Piper, C (author) / Vanharanta, H (author) / Ahram, T / Karwowski, W / Pickl, S / Taiar, R
2019-08-14
In: Ahram, T and Karwowski, W and Pickl, S and Taiar, R, (eds.) Human Systems Engineering and Design II: Proceedings of the 2nd International Conference on Human Systems Engineering and Design (IHSED2019): Future Trends and Applications, September 16-18, 2019, Universität der Bundeswehr München, Munich, Germany. (pp. pp. 115-125). Springer: Cham, Switzerland. (2019)
Paper
Electronic Resource
English
Management , Transformation , Strategy , Leadership , Red Ocean , Democracy , Innovation , Blue Ocean , Knowledge , Green Ocean
DDC:
710
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