A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
MARKET SEGMENT ANALYSIS OF HOME PURCHASE IN GRESIK DISTRICT, SOUTH REGION
Gresik City in the south is a landed house development area. A number of companies have already looked at the area close to the big city of Surabaya. A number of areas in the southern Gresik City have now been plotted for housing, including in the Subdistricts of Menganti, Driyorejo, Wringinom and Kedamean. This study uses quantitative research in which data are expressed in numbers and analyzed by statistical techniques. The method used is an associative method which is a study using at least two variables. The conclusion in this study that the position of the southern region of Gresik is directly adjacent to the city of Surabaya. The high level of density in the city of Surabaya causes the development of settlements increasingly spread to the border region. One of the goals of Surabaya City residents to choose to buy a house in the border area of the city is to be able to live in a quiet and inexpensive settlement close to the center of Surabaya. This can be seen from the results of research that geographical market segmentation has the greatest influence on home purchase decisions.
MARKET SEGMENT ANALYSIS OF HOME PURCHASE IN GRESIK DISTRICT, SOUTH REGION
Gresik City in the south is a landed house development area. A number of companies have already looked at the area close to the big city of Surabaya. A number of areas in the southern Gresik City have now been plotted for housing, including in the Subdistricts of Menganti, Driyorejo, Wringinom and Kedamean. This study uses quantitative research in which data are expressed in numbers and analyzed by statistical techniques. The method used is an associative method which is a study using at least two variables. The conclusion in this study that the position of the southern region of Gresik is directly adjacent to the city of Surabaya. The high level of density in the city of Surabaya causes the development of settlements increasingly spread to the border region. One of the goals of Surabaya City residents to choose to buy a house in the border area of the city is to be able to live in a quiet and inexpensive settlement close to the center of Surabaya. This can be seen from the results of research that geographical market segmentation has the greatest influence on home purchase decisions.
MARKET SEGMENT ANALYSIS OF HOME PURCHASE IN GRESIK DISTRICT, SOUTH REGION
Prasetyo, Hendra Dwi (author) / Wahib, Moh (author)
2019-09-02
doi:10.29062/mahardika.v18i1.111
Media Mahardhika; Vol 18 No 1 (2019): September 2019; 32-38 ; 2407-4950 ; 0854-0861 ; 10.29062/mahardika.v18i1
Article (Journal)
Electronic Resource
English
DDC:
720
PLANNING FOR WASTE COLLECTION AND STORAGE IN NGEPUNG VILLAGE, KEDAMEAN DISTRICT, GRESIK
| BASE | 2021
FORDERTECHNIK, SCHADE LAGERTECHNIK, PT SEMEN GRESIK, AUMUND
British Library Online Contents | 2010
FÖRDERTECHNIK, SCHADE LAGERTECHNIK, PT SEMEN GRESIK, AUMUND
Online Contents | 2010