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Synergies of quality and sustainability - shared value in the building supply network
Background: The field of CSR has developed from charity into an integration of shared value into the business model. In developing countries there are enormous needs for better housing. This therefore could be an area where companies might be able to create shared value. It is however unclear how shared value would look like in the building supply network and to what extent this already exists. Purpose: The purpose is to detect future areas of research by identifying opportunities for shared value in the building material supply chain. Shared value is viewed as a possible example of synergy for quality and sustainability research and development. Methodology: A literature review is carried out searching for “shared value” and “Porter”. The findings are combined with stakeholder theory, the process view and customer focus. Additionally the sustainability reports of the 15 largest cement and building material companies in the world were studied with the purpose of identifying examples of the shared value concept. Working with shared value is visualised with an example using the process of building material supply in Dar es Salaam, Tanzania. Findings: Findings indicate that the concept of shared value is widely spread, but that its application in the cement and building material supply industry still is limited. The concept seems to have a good potential in identifying and creating value for both business and other stakeholders. Shared value can be seen as enlarged business focus from shareholders to stakeholders. Practical implications: The results provide both ideas for further research and indicate how companies within the building material network could work with shared value. Originality/value: The paper more clearly links shared value to stakeholder focus.
Synergies of quality and sustainability - shared value in the building supply network
Background: The field of CSR has developed from charity into an integration of shared value into the business model. In developing countries there are enormous needs for better housing. This therefore could be an area where companies might be able to create shared value. It is however unclear how shared value would look like in the building supply network and to what extent this already exists. Purpose: The purpose is to detect future areas of research by identifying opportunities for shared value in the building material supply chain. Shared value is viewed as a possible example of synergy for quality and sustainability research and development. Methodology: A literature review is carried out searching for “shared value” and “Porter”. The findings are combined with stakeholder theory, the process view and customer focus. Additionally the sustainability reports of the 15 largest cement and building material companies in the world were studied with the purpose of identifying examples of the shared value concept. Working with shared value is visualised with an example using the process of building material supply in Dar es Salaam, Tanzania. Findings: Findings indicate that the concept of shared value is widely spread, but that its application in the cement and building material supply industry still is limited. The concept seems to have a good potential in identifying and creating value for both business and other stakeholders. Shared value can be seen as enlarged business focus from shareholders to stakeholders. Practical implications: The results provide both ideas for further research and indicate how companies within the building material network could work with shared value. Originality/value: The paper more clearly links shared value to stakeholder focus.
Synergies of quality and sustainability - shared value in the building supply network
Isaksson, Raine (author)
2014-01-01
Conference paper
Electronic Resource
English
DDC:
690
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