A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Nowadays, cities are engaging in Marketing and City Branding to improve their image internationally in order to become more attractive for: tourists, investors, and students. They are trying to create a city brand to manage their reputation and enhance its local, regional and global awareness and position among the other cities. But however, before they create a city brand, they must identify their attractiveness and know how the outside eye sees them whether a city is looking to rebuild, enhance or reinvigorate this image, and it must comprehend what a city branding means. In this paper, we aim to identify the meaning of city branding, after that we are going to deal with a case study that concerns Setif city. A quantitative study has been done to know how this city does appear in order to make propositions for it, to create a city brand and manage its image and reputation, but before that, we try to identify its attractiveness to know if it is compatible with that’s perceived image.
Nowadays, cities are engaging in Marketing and City Branding to improve their image internationally in order to become more attractive for: tourists, investors, and students. They are trying to create a city brand to manage their reputation and enhance its local, regional and global awareness and position among the other cities. But however, before they create a city brand, they must identify their attractiveness and know how the outside eye sees them whether a city is looking to rebuild, enhance or reinvigorate this image, and it must comprehend what a city branding means. In this paper, we aim to identify the meaning of city branding, after that we are going to deal with a case study that concerns Setif city. A quantitative study has been done to know how this city does appear in order to make propositions for it, to create a city brand and manage its image and reputation, but before that, we try to identify its attractiveness to know if it is compatible with that’s perceived image.
SETIF AS A CITY BRAND
Sabah, Hacid (author)
2016-02-02
doi:10.18510/ijthr.2016.313
International Journal of Tourism & Hospitality Reviews; Vol. 3 No. 1 (2016); 21-29 ; 2395-7654
Article (Journal)
Electronic Resource
English
Setif , image , City Brand , City Branding , reputation , notoriety
DDC:
720
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