A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Pengaruh Kreativitas Iklan dan Endorser terhadap Proses Keputusan Pembelian Konsumen Mie Sedaap
The problem in this research is how creativity and endorsers influence the purchase decision process. The purposeof this study was to investigate the influence of advertising creativity and endorser of the purchase decision process.The population in this study is the Faculty of Economics, University of Semarang and consume ever watched anad Mie Sedaap. The sample usedis determinedby the cluster sampling a total sample of 98 respondents. Methodsof data analysis using descriptive analysis and multiple linear regression are in byusing SPSS22. The resultsshowed that simultaneous hypothesis testing and endorser advertising creativity positive and significant impactonthe buying decision process. While the partial test results show that advertising creativity positive and significantimpacton the buying decision process while the endorser is also positive and significant impacton the buyingdecision process.The conclusionsin this study is the better creativity the nadvertising will in crease the purchasedecision process and the better the endorser is used, it will increase the purchase decision process and the buyingdecision process would increase if advertising and endorser creativity is also enhanced
Pengaruh Kreativitas Iklan dan Endorser terhadap Proses Keputusan Pembelian Konsumen Mie Sedaap
The problem in this research is how creativity and endorsers influence the purchase decision process. The purposeof this study was to investigate the influence of advertising creativity and endorser of the purchase decision process.The population in this study is the Faculty of Economics, University of Semarang and consume ever watched anad Mie Sedaap. The sample usedis determinedby the cluster sampling a total sample of 98 respondents. Methodsof data analysis using descriptive analysis and multiple linear regression are in byusing SPSS22. The resultsshowed that simultaneous hypothesis testing and endorser advertising creativity positive and significant impactonthe buying decision process. While the partial test results show that advertising creativity positive and significantimpacton the buying decision process while the endorser is also positive and significant impacton the buyingdecision process.The conclusionsin this study is the better creativity the nadvertising will in crease the purchasedecision process and the better the endorser is used, it will increase the purchase decision process and the buyingdecision process would increase if advertising and endorser creativity is also enhanced
Pengaruh Kreativitas Iklan dan Endorser terhadap Proses Keputusan Pembelian Konsumen Mie Sedaap
Faizan, Aklis (author)
2014-10-23
doi:10.15294/maj.v3i2.3954
Management Analysis Journal; Vol 3 No 2 (2014): Management Analysis Journal ; 2502-1451 ; 2252-6552
Article (Journal)
Electronic Resource
English
DDC:
710
PERAN BRAND EQUITY MEMEDIASI HUBUNGAN IKLAN DENGAN KEPUTUSAN PEMBELIAN KONSUMEN
| DOAJ | 2017