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Paslaugų kokybės vertinimas Lietuvos nuotykių parkuose ; Service quality assessment in Lithuania adventure parks
Service - intangible activities occurring user contact with the person providing the service. Quality - it is a number of requirements which must be met for the service. Grӧnroos (1990) perceived service quality model shows that perceived quality is determined by the expected and the quality of the experience. Parasuraman et al. (1985) provided a quality gap model, which reveals that the quality of the form user and the service provider. Also, the proposed method and its SERVQUAL five assessment dimensions: tangibles, reliability, responsiveness, authenticity, empathy. Adventure Park is full of different trails, parks, extreme entertainment. It also provides additional services such as saunas, winter ski rental, children's birthdays, fishing. Lithuania adventure parks visitor expectations all of the statements unsatisfied. According to the loss of quality of service equal to the lowest evaluated more tangible and response dimensions. The largest gaps opened up as well in these dimensions. In conclusion, the Lithuanian adventure parks representatives and staff focus should be given more tangible dimensions and response gaps in sizes between the damage and the expected quality of service reduction.
Paslaugų kokybės vertinimas Lietuvos nuotykių parkuose ; Service quality assessment in Lithuania adventure parks
Service - intangible activities occurring user contact with the person providing the service. Quality - it is a number of requirements which must be met for the service. Grӧnroos (1990) perceived service quality model shows that perceived quality is determined by the expected and the quality of the experience. Parasuraman et al. (1985) provided a quality gap model, which reveals that the quality of the form user and the service provider. Also, the proposed method and its SERVQUAL five assessment dimensions: tangibles, reliability, responsiveness, authenticity, empathy. Adventure Park is full of different trails, parks, extreme entertainment. It also provides additional services such as saunas, winter ski rental, children's birthdays, fishing. Lithuania adventure parks visitor expectations all of the statements unsatisfied. According to the loss of quality of service equal to the lowest evaluated more tangible and response dimensions. The largest gaps opened up as well in these dimensions. In conclusion, the Lithuanian adventure parks representatives and staff focus should be given more tangible dimensions and response gaps in sizes between the damage and the expected quality of service reduction.
Paslaugų kokybės vertinimas Lietuvos nuotykių parkuose ; Service quality assessment in Lithuania adventure parks
Valatkevičiūtė, Rasa (author) / Alekrinskis, Aleksandras
2013-06-07
Theses
Electronic Resource
Lithuanian , English
DDC:
710
Measurement of urban competitiveness in Lithuania / ; Lietuvos miestų konkurencingumo vertinimas.
BASE | 2010
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