A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi
This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia. This type of research is explanatory research using a quantitative approach. The data used are primary data obtained based on the results of online questionnaire data from 160 respondents. Sampling using purposive sampling technique with the criteria of respondents having visited at least one tourist destination in Banyuwangi and actively using social media. The results showed that city branding and electronic word of mouth had a positive effect on the decision to visit. Electronic word of mouth has the most dominant influence on visiting decisions compared to city branding. Based on the results of the analysis show that this study provides a theoretical contribution to the factors that influence the decision to visit for tourists, namely city branding and electronic word of mouth. This research also makes a practical contribution in developing strategies to improve visiting decisions. ; Penelitian ini bertujuan untuk menguji pengaruh city branding dan electronic word of mouth terhadap keputusan berkunjung di Banyuwangi berdasarkan tagline Sunrise of Java. Penelitian ini dilakukan pada generasi millennial di Indonesia. Jenis penelitian kuantitatif yaitu explanatory research, menggunakan data primer yang diperoleh dari kuesioner secara online pada 160 responden. Sampel diperoleh dengan teknik purposive sampling dengan kriteria responden minimal pernah mengunjungi salah satu destinasi wisata di Banyuwangi dan aktif menggunakan media sosial. Hasil penelitian menunjukkan bahwa city branding dan electronic word of mouth berpengaruh positif terhadap keputusan berkunjung destinasi wisata di Banyuwangi. Electronic word of mouth memiliki pengaruh lebih besar terhadap keputusan berkunjung dibandingkan dengan city branding. Penelitian memberikan kontribusi teoritis terhadap faktor yang mempengaruhi keputusan berkunjung bagi wisatawan yaitu city branding dan electronic word of mouth. Penelitian ini juga memberikan kontribusi praktis dalam penyusunan strategi dalam meningkatkan kunjungan wisata.
Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi
This study aims to examine the effect of city branding and electronic word of mouth on the decision to visit Banyuwangi based on the tagline sunrise of java. This research was conducted on the millennial generation in Indonesia. This type of research is explanatory research using a quantitative approach. The data used are primary data obtained based on the results of online questionnaire data from 160 respondents. Sampling using purposive sampling technique with the criteria of respondents having visited at least one tourist destination in Banyuwangi and actively using social media. The results showed that city branding and electronic word of mouth had a positive effect on the decision to visit. Electronic word of mouth has the most dominant influence on visiting decisions compared to city branding. Based on the results of the analysis show that this study provides a theoretical contribution to the factors that influence the decision to visit for tourists, namely city branding and electronic word of mouth. This research also makes a practical contribution in developing strategies to improve visiting decisions. ; Penelitian ini bertujuan untuk menguji pengaruh city branding dan electronic word of mouth terhadap keputusan berkunjung di Banyuwangi berdasarkan tagline Sunrise of Java. Penelitian ini dilakukan pada generasi millennial di Indonesia. Jenis penelitian kuantitatif yaitu explanatory research, menggunakan data primer yang diperoleh dari kuesioner secara online pada 160 responden. Sampel diperoleh dengan teknik purposive sampling dengan kriteria responden minimal pernah mengunjungi salah satu destinasi wisata di Banyuwangi dan aktif menggunakan media sosial. Hasil penelitian menunjukkan bahwa city branding dan electronic word of mouth berpengaruh positif terhadap keputusan berkunjung destinasi wisata di Banyuwangi. Electronic word of mouth memiliki pengaruh lebih besar terhadap keputusan berkunjung dibandingkan dengan city branding. Penelitian memberikan kontribusi teoritis terhadap faktor yang mempengaruhi keputusan berkunjung bagi wisatawan yaitu city branding dan electronic word of mouth. Penelitian ini juga memberikan kontribusi praktis dalam penyusunan strategi dalam meningkatkan kunjungan wisata.
Pengaruh city branding dan electronic word of mouth terhadap kunjungan wisatawan di Kabupaten Banyuwangi
Muslim, Shohib (author) / Hidayati, Nur (author) / Pardiman, Pardiman (author)
2021-10-30
doi:10.21067/jem.v17i3.5789
Jurnal Ekonomi Modernisasi; Vol. 17 No. 3 (2021): Oktober; 185-195 ; 2502-4078 ; 0216-373X
Article (Journal)
Electronic Resource
English
DDC:
710
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan
| BASE | 2020
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan
| BASE | 2020