A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The perceptions and preferences of generation Z regarding music festivals in Portugal - mapping generation Z´S perceptions regarding music festivals in Portugal
This thesis explores Generation Z's perceptions and preferences regarding the thriving music festival industry in Portugal. It utilizes preliminary interviews, perceptual mapping, and conjoint analysis. Through perceptual mapping the study identifies three distinct clusters within the study group: NOS Alive, Rock in Rio, Super Bock Super Rock, Vodafone Paredes de Coura, and MEO Sudoeste. Additionally, through other methodologies, the research reveals that Generation Z's primary factors influencing festival ticket purchases are Line Up, Price, and Sustainability, contradicting the experts' assumption that Price is unimportant. This finding underscores a critical tension point of significance.
The perceptions and preferences of generation Z regarding music festivals in Portugal - mapping generation Z´S perceptions regarding music festivals in Portugal
This thesis explores Generation Z's perceptions and preferences regarding the thriving music festival industry in Portugal. It utilizes preliminary interviews, perceptual mapping, and conjoint analysis. Through perceptual mapping the study identifies three distinct clusters within the study group: NOS Alive, Rock in Rio, Super Bock Super Rock, Vodafone Paredes de Coura, and MEO Sudoeste. Additionally, through other methodologies, the research reveals that Generation Z's primary factors influencing festival ticket purchases are Line Up, Price, and Sustainability, contradicting the experts' assumption that Price is unimportant. This finding underscores a critical tension point of significance.
The perceptions and preferences of generation Z regarding music festivals in Portugal - mapping generation Z´S perceptions regarding music festivals in Portugal
Mateus, Beatriz Ávila De Abreu (author) / Schmitt, Daniela
2023-05-31
203365712
Theses
Electronic Resource
English
Community Perceptions of the Social Impact of Festivals
| British Library Conference Proceedings | 1994
Folding-type dual-purpose anti-swing guardrail for music festivals
European Patent Office | 2020
Social utility of small-scale art festivals with creative tourism in Portugal
| BASE | 2019
Managing Carbon Footprint at Music Festivals: A Study at Glastonbury Festival
| BASE | 2022