A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea
Mega-sporting events can bring diverse benefits to the hosting areas, such as job creation and image improvement. However, only a handful of studies have explored the antecedents of destination image—which plays a crucial role in eliciting certain tourist behaviors—and personal involvement. To fill this gap, this study evaluates the relationships among personal involvement, destination image, place attachment, and behavioral intentions in the context of sporting event tourism to provide destination managers useful information for sustainable sports tourism development. We gathered information from 374 international tourists at the FINA (Fédération Internationale de Natation—International Swimming Federation) World Masters Championships Gwangju 2019 in South Korea. We used structural equation modeling was used along with maximum likelihood estimation to examine the predicted relationships. The findings show the positive impacts of (a) personal involvement on destination image, (b) destination image on place attachment, and (c) place attachment on behavioral intentions. Furthermore, (d) place attachment dictated the relationship between destination image and behavioral intentions. The findings confirm the significant role personal involvement plays in the improvement of a destination’s image. To ensure sustainable sports tourism, destination managers are advised to pay close attention to research findings on destination image in the development of their plans.
The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea
Mega-sporting events can bring diverse benefits to the hosting areas, such as job creation and image improvement. However, only a handful of studies have explored the antecedents of destination image—which plays a crucial role in eliciting certain tourist behaviors—and personal involvement. To fill this gap, this study evaluates the relationships among personal involvement, destination image, place attachment, and behavioral intentions in the context of sporting event tourism to provide destination managers useful information for sustainable sports tourism development. We gathered information from 374 international tourists at the FINA (Fédération Internationale de Natation—International Swimming Federation) World Masters Championships Gwangju 2019 in South Korea. We used structural equation modeling was used along with maximum likelihood estimation to examine the predicted relationships. The findings show the positive impacts of (a) personal involvement on destination image, (b) destination image on place attachment, and (c) place attachment on behavioral intentions. Furthermore, (d) place attachment dictated the relationship between destination image and behavioral intentions. The findings confirm the significant role personal involvement plays in the improvement of a destination’s image. To ensure sustainable sports tourism, destination managers are advised to pay close attention to research findings on destination image in the development of their plans.
The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea
Yunduk Jeong (author) / Andrew Yu (author) / Suk-Kyu Kim (author)
2019
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
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