A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022
Green products are composed of renewable resources and aim to minimize waste by maximizing resource efficiency. Some examples of green products are recycled paper, herbal products, and energy-saving bulbs, which are easily recycled and benefit the environment by reducing waste during manufacturing. Consumers and organizations are becoming more environmentally conscious. Consumer adoption of green products, environmental activism, and stringent regulations can significantly reduce environmental degradation. The main focus of this paper is to consolidate findings on green marketing through a bibliometric study of articles published from 2011 to 23 May 2022 and present the results in a meaningful manner. In this study, we used VOSviewer software to map crucial current trends. It was observed that the key words sustainable, ethical, green, ecological, and eco-friendly marketing have received considerable attention in green marketing during the last decade.
The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022
Green products are composed of renewable resources and aim to minimize waste by maximizing resource efficiency. Some examples of green products are recycled paper, herbal products, and energy-saving bulbs, which are easily recycled and benefit the environment by reducing waste during manufacturing. Consumers and organizations are becoming more environmentally conscious. Consumer adoption of green products, environmental activism, and stringent regulations can significantly reduce environmental degradation. The main focus of this paper is to consolidate findings on green marketing through a bibliometric study of articles published from 2011 to 23 May 2022 and present the results in a meaningful manner. In this study, we used VOSviewer software to map crucial current trends. It was observed that the key words sustainable, ethical, green, ecological, and eco-friendly marketing have received considerable attention in green marketing during the last decade.
The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022
Seema Bhardwaj (author) / Kiran Nair (author) / Muhammad Usman Tariq (author) / Asad Ahmad (author) / Asmita Chitnis (author)
2023
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
A bibliometric review of net zero energy building research 1995–2022
| Elsevier | 2022
A bibliometric review of green building research 2000–2016
| British Library Online Contents | 2019
A bibliometric review of green building research 2000–2016
| Taylor & Francis Verlag | 2019
Media façades research agenda: a bibliometric analysis from 2003 to 2022
| Taylor & Francis Verlag | 2024