A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Consumer Acceptance of Renewable Energy in Peninsular Malaysia
Renewable energy (RE) is a type of advanced technology that changes natural energy into a form that can be used as an alternative to traditional energy solutions to help reduce problems caused by global warming. Nevertheless, consumers still have limited knowledge of renewable energy, which leads to an unwillingness to pay more. Renewable energy marketing as a sustainable willingness to pay more for renewable energy billpayers in Peninsular Malaysia. This research applied the theory of reasoned action as the theoretical underpinning theory. A questionnaire survey was distributed to taxpayers, and 3209 usable responses out of 5000 persons were obtained. This paper suggested that consumers’ concerns and knowledge of renewable energy were positively related to paying a premium for renewable energy. This research showed that the energy consumption patterns influenced consumers’ willingness to pay more for renewable energy. This will benefit policymakers, in line with the Twelfth Malaysian Plan, in pursuing green technology growth and recommending the policy measure to achieve the country’s 31% and 40% renewable energy targets in 2025 and 2035, respectively.
Consumer Acceptance of Renewable Energy in Peninsular Malaysia
Renewable energy (RE) is a type of advanced technology that changes natural energy into a form that can be used as an alternative to traditional energy solutions to help reduce problems caused by global warming. Nevertheless, consumers still have limited knowledge of renewable energy, which leads to an unwillingness to pay more. Renewable energy marketing as a sustainable willingness to pay more for renewable energy billpayers in Peninsular Malaysia. This research applied the theory of reasoned action as the theoretical underpinning theory. A questionnaire survey was distributed to taxpayers, and 3209 usable responses out of 5000 persons were obtained. This paper suggested that consumers’ concerns and knowledge of renewable energy were positively related to paying a premium for renewable energy. This research showed that the energy consumption patterns influenced consumers’ willingness to pay more for renewable energy. This will benefit policymakers, in line with the Twelfth Malaysian Plan, in pursuing green technology growth and recommending the policy measure to achieve the country’s 31% and 40% renewable energy targets in 2025 and 2035, respectively.
Consumer Acceptance of Renewable Energy in Peninsular Malaysia
Zailin Zainal Ariffin (author) / Norsuhada Isa (author) / Muhammad Quisar Lokman (author) / Norasikin Ahmad Ludin (author) / Sufian Jusoh (author) / Mohd Adib Ibrahim (author)
2022
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Test Geoid Computations in Peninsular Malaysia
| Online Contents | 2000
Precise Levelling Network in Peninsular Malaysia
| British Library Conference Proceedings | 1995
A New Weight Control for Peninsular Malaysia
| Online Contents | 1997
Sediment Problems and their Management in Peninsular Malaysia
| Taylor & Francis Verlag | 1985
The Second Precise Levelling Network of Peninsular Malaysia
| Online Contents | 2009