A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability
Although rural tourism enterprises have played crucial roles in the prosperity of tourist destinations, environmental contamination due to corporate behaviour is also an important issue to consider. In this study, we introduce corporate community involvement theory to explore the antecedents and contingency effects of corporate green behaviour for tourist destination sustainability from the perspective of tourism corporate social responsibility. Using first-hand survey data collected in Guangdong and Anhui provinces, and matching second-hand data from the statistical yearbook and tourist destination government work reports, we found that corporate community involvement has a positive impact on the green behaviour of rural tourism enterprises. This association is moderated by place identity and the gross tourism receipts of destinations. By doing so, this research extends the scope of tourism environmental governance from ‘the bottom’ (for tourists) to ‘the top’ (for tourism enterprises). Meanwhile, this research provides feasible advice to policymakers by highlighting the coordination value of enterprises’ initiative strategies (e.g., corporate community involvement) and destination contingency.
Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability
Although rural tourism enterprises have played crucial roles in the prosperity of tourist destinations, environmental contamination due to corporate behaviour is also an important issue to consider. In this study, we introduce corporate community involvement theory to explore the antecedents and contingency effects of corporate green behaviour for tourist destination sustainability from the perspective of tourism corporate social responsibility. Using first-hand survey data collected in Guangdong and Anhui provinces, and matching second-hand data from the statistical yearbook and tourist destination government work reports, we found that corporate community involvement has a positive impact on the green behaviour of rural tourism enterprises. This association is moderated by place identity and the gross tourism receipts of destinations. By doing so, this research extends the scope of tourism environmental governance from ‘the bottom’ (for tourists) to ‘the top’ (for tourism enterprises). Meanwhile, this research provides feasible advice to policymakers by highlighting the coordination value of enterprises’ initiative strategies (e.g., corporate community involvement) and destination contingency.
Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability
Xueru Yang (author) / Haoming Li (author) / Wenhong (Miranda) Chen (author) / Hui Fu (author)
2019
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Evaluating Tourist Destination Performance: Expanding the Sustainability Concept
| DOAJ | 2018
Stationary Traffic as a Factor of Tourist Destination Quality and Sustainability
| DOAJ | 2021
Manizales, Smart and Sustainable Tourist Destination
| Springer Verlag | 2023