A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Factors Affecting Visiting Behavior to Bali during the COVID-19 Pandemic: An Extended Theory of Planned Behavior Approach
The COVID-19 pandemic affected tourists’ traveling behavior and resulted in the stoppage of Bali’s tourism growth. Hence, this study aimed to determine the factors that influence Indonesians to travel to Bali during the COVID-19 pandemic by utilizing the extended theory of planned behavior (TBP) approach. A total of 269 respondents participated in the survey and answered forty (40) questions developed from seven (7) latent variables. Structural equation modeling (SEM) specified that hedonic motivation had the highest direct effect on tourist traveling intention, followed by attitude, and COVID-19 safety protocols. Meanwhile, social media influence, perceived behavioral control, and subjective norms were insignificant to tourists’ intention to travel during the COVID-19 pandemic. These findings contributed to the proposed strategies that increased the number of local and international tourists. Since this study aimed to stabilize the tourism sector and improve the economy in Bali, the government and tourism stakeholders benefit from the results.
Factors Affecting Visiting Behavior to Bali during the COVID-19 Pandemic: An Extended Theory of Planned Behavior Approach
The COVID-19 pandemic affected tourists’ traveling behavior and resulted in the stoppage of Bali’s tourism growth. Hence, this study aimed to determine the factors that influence Indonesians to travel to Bali during the COVID-19 pandemic by utilizing the extended theory of planned behavior (TBP) approach. A total of 269 respondents participated in the survey and answered forty (40) questions developed from seven (7) latent variables. Structural equation modeling (SEM) specified that hedonic motivation had the highest direct effect on tourist traveling intention, followed by attitude, and COVID-19 safety protocols. Meanwhile, social media influence, perceived behavioral control, and subjective norms were insignificant to tourists’ intention to travel during the COVID-19 pandemic. These findings contributed to the proposed strategies that increased the number of local and international tourists. Since this study aimed to stabilize the tourism sector and improve the economy in Bali, the government and tourism stakeholders benefit from the results.
Factors Affecting Visiting Behavior to Bali during the COVID-19 Pandemic: An Extended Theory of Planned Behavior Approach
Maela Madel L. Cahigas (author) / Yogi Tri Prasetyo (author) / James Alexander (author) / Putu Lauterina Sutapa (author) / Shannen Wiratama (author) / Vincent Arvin (author) / Reny Nadlifatin (author) / Satria Fadil Persada (author)
2022
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
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