A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions
This study examined green packaging, environmental awareness, and willingness to pay for green products in consumers’ purchase decisions. A cross-sectional survey was employed in collecting data from 218 respondents in Ghana. Purposive sampling was used to select respondents for the study. The data were analyzed using SPSS software for descriptive statistics and partial least square structural equation modeling (PLS-SEM) to test our hypotheses. The study found that consumers’ environmental awareness had a positive and significant impact on green purchasing decisions. However, the impact of green packaging was not found to be significant on consumers’ purchase decisions in Ghana. The study further revealed that consumers’ willingness to pay for green products positively and significantly predicted consumer purchase decisions. Some recommendations are suggested for theoretical and managerial considerations.
Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions
This study examined green packaging, environmental awareness, and willingness to pay for green products in consumers’ purchase decisions. A cross-sectional survey was employed in collecting data from 218 respondents in Ghana. Purposive sampling was used to select respondents for the study. The data were analyzed using SPSS software for descriptive statistics and partial least square structural equation modeling (PLS-SEM) to test our hypotheses. The study found that consumers’ environmental awareness had a positive and significant impact on green purchasing decisions. However, the impact of green packaging was not found to be significant on consumers’ purchase decisions in Ghana. The study further revealed that consumers’ willingness to pay for green products positively and significantly predicted consumer purchase decisions. Some recommendations are suggested for theoretical and managerial considerations.
Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions
Mahmoud Abdulai Mahmoud (author) / Ernest Kafui Kwasi Tsetse (author) / Ernest Edem Tulasi (author) / Donne Komla Muddey (author)
2022
Article (Journal)
Electronic Resource
Unknown
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