A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity
This study uses information processing and stakeholder theories as its conceptual foundation to explore the effect of authenticity on the relationship between corporate social responsibility (CSR) activities and three key customer responses: corporate evaluation, product association, and purchase intention. We conducted a survey in South Korea to test the hypotheses. The results of the analysis of our sample consisting of 417 individuals showed that perceived CSR was positively associated with corporate evaluation, product association, and purchase intention. In addition, the mediating test results indicated that CSR authenticity mediated the relationship between perceived CSR and the three CSR customers’ responses to CSR. This study contributes to research on CSR authenticity and specifically adds to the conversation on the four CSR building blocks, namely, ethical codes, philanthropic contribution, organizational credibility, and resource accommodation in connection with CSR authenticity as a potentially valuable lens in the context of CSR. Managerial implications of these findings are also discussed.
Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity
This study uses information processing and stakeholder theories as its conceptual foundation to explore the effect of authenticity on the relationship between corporate social responsibility (CSR) activities and three key customer responses: corporate evaluation, product association, and purchase intention. We conducted a survey in South Korea to test the hypotheses. The results of the analysis of our sample consisting of 417 individuals showed that perceived CSR was positively associated with corporate evaluation, product association, and purchase intention. In addition, the mediating test results indicated that CSR authenticity mediated the relationship between perceived CSR and the three CSR customers’ responses to CSR. This study contributes to research on CSR authenticity and specifically adds to the conversation on the four CSR building blocks, namely, ethical codes, philanthropic contribution, organizational credibility, and resource accommodation in connection with CSR authenticity as a potentially valuable lens in the context of CSR. Managerial implications of these findings are also discussed.
Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity
Hajir Afzali (author) / Sang Soo Kim (author)
2021
Article (Journal)
Electronic Resource
Unknown
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