Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations: Fid-Bau Portal

Fachinformationsdienst BAUdigital

A platform for research: civil engineering, architecture and urbanism

Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations

Gain Park / Hyun Soon Park

This study examines the relationship between social distance perception and company/sustainability campaign evaluations. The study also investigates the moderating role of consumer ethnocentrism in the relationship between the variables. This study further compares the effects of construal message framing (high-level vs. low-level construal) on social distance perception. The SPSS PROCESS macro analysis revealed that social distance perception from a corporation negatively affects company evaluations. Moreover, the results demonstrated that consumer ethnocentrism significantly moderates the relationship between social distance perception and company/sustainability campaign evaluations. Finally, the results indicate that construal message framing significantly affects the level of social distance perception from the host of a sustainability campaign. This paper provides practical suggestions for corporates’ sustainability communications and adds to the literature on the reverse effect of construal level theory and social distance reduction.

Access

Page navigation

Document information

Export, share and cite

Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations

Gain Park / Hyun Soon Park

This study examines the relationship between social distance perception and company/sustainability campaign evaluations. The study also investigates the moderating role of consumer ethnocentrism in the relationship between the variables. This study further compares the effects of construal message framing (high-level vs. low-level construal) on social distance perception. The SPSS PROCESS macro analysis revealed that social distance perception from a corporation negatively affects company evaluations. Moreover, the results demonstrated that consumer ethnocentrism significantly moderates the relationship between social distance perception and company/sustainability campaign evaluations. Finally, the results indicate that construal message framing significantly affects the level of social distance perception from the host of a sustainability campaign. This paper provides practical suggestions for corporates’ sustainability communications and adds to the literature on the reverse effect of construal level theory and social distance reduction.

Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations

Gain Park / Hyun Soon Park

This study examines the relationship between social distance perception and company/sustainability campaign evaluations. The study also investigates the moderating role of consumer ethnocentrism in the relationship between the variables. This study further compares the effects of construal message framing (high-level vs. low-level construal) on social distance perception. The SPSS PROCESS macro analysis revealed that social distance perception from a corporation negatively affects company evaluations. Moreover, the results demonstrated that consumer ethnocentrism significantly moderates the relationship between social distance perception and company/sustainability campaign evaluations. Finally, the results indicate that construal message framing significantly affects the level of social distance perception from the host of a sustainability campaign. This paper provides practical suggestions for corporates’ sustainability communications and adds to the literature on the reverse effect of construal level theory and social distance reduction.

Access

Page navigation

Document information

Export, share and cite

Document information

Title:

Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations

Contributors:

Gain Park (author) / Hyun Soon Park (author)

Published in:

Sustainability, Vol 13, Iss 1, p 47 (2020)

Publication date:

2020

ISSN:

DOI:

https://doi.org/10.3390/su13010047

Type of media:

Article (Journal)

Type of material:

Electronic Resource

Language:

Unknown

Keywords:

sustainability communication , construal level theory , consumer ethnocentrism , social distance , consumer evaluation , Environmental effects of industries and plants , TD194-195 , Renewable energy sources , TJ807-830 , Environmental sciences , GE1-350

Metadata by DOAJ is licensed under CC BY-SA 1.0

Similar titles

Towards an Understanding of Ethnocentric Consumer Behaviour

Sahak, S.Z. / Newman, A. / British Academy of Management | British Library Conference Proceedings | 2008

Social dominance orientation and ethnocentric bias: ingroup identification and group status differentials

Olonisakin, Tosin Tunrayo | Taylor & Francis Verlag | 2023

Consumers, Corporations, and Associations

Chappell, David | Wiley | 2020

Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review

José Felipe Jiménez-Guerrero / Juan Carlos Pérez-Mesa / Emilio Galdeano-Gómez | DOAJ | 2020

Free access

Communicating sustainability in undergraduate architectural education

Wyckmans, A. | British Library Conference Proceedings | 2008