A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES
Third-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities – particularly those who reached their height and notoriety through the industrial revolution – reveal few strategies for stability, let alone growth. This study investigates an unusual third-tier city: Oshawa in Ontario Canada. Known as the home of General Motors, its recent economic and social development has been tethered to the arrival of a new institution of higher education: the University of Ontario Institute of Technology. Yet this article confirms that simply opening a university is not enough to commence regeneration or renewal, particularly if an institution is imposed on unwilling residents. Therefore, an alternative strategy – involving geosocial networking – offers a way for local businesses and organizations to attract customers and provide a digital medication to analogue injustice and decay.
WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES
Third-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities – particularly those who reached their height and notoriety through the industrial revolution – reveal few strategies for stability, let alone growth. This study investigates an unusual third-tier city: Oshawa in Ontario Canada. Known as the home of General Motors, its recent economic and social development has been tethered to the arrival of a new institution of higher education: the University of Ontario Institute of Technology. Yet this article confirms that simply opening a university is not enough to commence regeneration or renewal, particularly if an institution is imposed on unwilling residents. Therefore, an alternative strategy – involving geosocial networking – offers a way for local businesses and organizations to attract customers and provide a digital medication to analogue injustice and decay.
WASTED? MANAGING DECLINE AND MARKETING DIFFERENCE IN THIRD TIER CITIES
Tara BRABAZON (author)
2022
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
REVIEWS - BOOKS - Second-Tier Cities - Second-Tier Cities
| Online Contents | 2001
Managing Sustainable Growth in Third World Cities
| British Library Conference Proceedings | 1996
| Online Contents | 1998