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Taiwan’s Marketing Strategies for Green Conferences and Exhibitions

Shao-Ping Wang / Miao-Sheng Chen / Mou-Jian Li

This study investigates the status of conference and exhibition industry in Taiwan and its future development by examining the “green conferences and exhibitions„ marketing strategy. The findings show that factor and demand conditions are the most important determinants of exhibition location. Moreover, a SWOT analysis of the industry’s features and a holistic marketing strategy will ensure that countries with limited resources, such as regional Asian economies, derive integrated economic benefits from such exhibitions. The results and recommendations should provide organizations with a useful reference for promoting green conferences and exhibitions.

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Taiwan’s Marketing Strategies for Green Conferences and Exhibitions

Shao-Ping Wang / Miao-Sheng Chen / Mou-Jian Li

This study investigates the status of conference and exhibition industry in Taiwan and its future development by examining the “green conferences and exhibitions„ marketing strategy. The findings show that factor and demand conditions are the most important determinants of exhibition location. Moreover, a SWOT analysis of the industry’s features and a holistic marketing strategy will ensure that countries with limited resources, such as regional Asian economies, derive integrated economic benefits from such exhibitions. The results and recommendations should provide organizations with a useful reference for promoting green conferences and exhibitions.

Taiwan’s Marketing Strategies for Green Conferences and Exhibitions

Shao-Ping Wang / Miao-Sheng Chen / Mou-Jian Li

This study investigates the status of conference and exhibition industry in Taiwan and its future development by examining the “green conferences and exhibitions„ marketing strategy. The findings show that factor and demand conditions are the most important determinants of exhibition location. Moreover, a SWOT analysis of the industry’s features and a holistic marketing strategy will ensure that countries with limited resources, such as regional Asian economies, derive integrated economic benefits from such exhibitions. The results and recommendations should provide organizations with a useful reference for promoting green conferences and exhibitions.

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Document information

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Title:

Taiwan’s Marketing Strategies for Green Conferences and Exhibitions

Contributors:

Shao-Ping Wang (author) / Miao-Sheng Chen (author) / Mou-Jian Li (author)

Published in:

Sustainability, Vol 11, Iss 5, p 1220 (2019)

Publication date:

2019

ISSN:

DOI:

https://doi.org/10.3390/su11051220

Type of media:

Article (Journal)

Type of material:

Electronic Resource

Language:

Unknown

Keywords:

green conference , green exhibition , marketing strategy , SWOT analysis , Porter’s Diamond Model , Environmental effects of industries and plants , TD194-195 , Renewable energy sources , TJ807-830 , Environmental sciences , GE1-350

Metadata by DOAJ is licensed under CC BY-SA 1.0

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