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Geotourizm marketing in Lake Constance’ region
Aim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the region around the Lake of Constance . But instead, today this region has a higher populationgrowth than the average of Baden-Württemberg and is the best economic region outside of urban centers. Scientists spoke aboutan overheated economic growth during the last years that in 2008 comes to a normal but still high level. To attract high potentialworkers and engineers to support further growth, the region has one main advantage to many other regions – its environment. In caseof “Lake of Constance” region, different marketing strategies were used. The complexity of successful marketing for a region is highand finding the right combination of marketing strategies is difficult but can positively influence the development of a region, itseconomy and tourism. At the same time, the marketing for economy and tourism positively reflects degree of popularity in the region.
Geotourizm marketing in Lake Constance’ region
Aim of this work is to evaluate factors responsible for these developments and to show chances for other regions by adopting thismarketing strategy. Besides marketing, interaction of tourism, industry and state was important. Many reasons can be found that shouldresult in a worse development of the region around the Lake of Constance . But instead, today this region has a higher populationgrowth than the average of Baden-Württemberg and is the best economic region outside of urban centers. Scientists spoke aboutan overheated economic growth during the last years that in 2008 comes to a normal but still high level. To attract high potentialworkers and engineers to support further growth, the region has one main advantage to many other regions – its environment. In caseof “Lake of Constance” region, different marketing strategies were used. The complexity of successful marketing for a region is highand finding the right combination of marketing strategies is difficult but can positively influence the development of a region, itseconomy and tourism. At the same time, the marketing for economy and tourism positively reflects degree of popularity in the region.
Geotourizm marketing in Lake Constance’ region
Daniel Gerner (author) / Pavol Rybár (author) / Jacek Engel (author) / Lucia Domaracká (author)
2009
Article (Journal)
Electronic Resource
Unknown
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