A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Online Engagement with Memes and Comments about Climate Change
Social media posts, and memes in particular, offer important opportunities for social media users and organizations to disseminate information about climate change. However, as this topic remains controversial, memes often elicit comments that may oppose (rather than support) the existence of climate change. In three studies, we find that the position of the comments influences users’ engagement with the main post: when the user’s and the meme’s positions on climate change align, comments opposing the claim of the meme decrease users’ readiness to “like” the meme. We also examine social media users’ attitudes toward different comment moderating options, including disabling, deleting, hiding, or responding to comments.
Online Engagement with Memes and Comments about Climate Change
Social media posts, and memes in particular, offer important opportunities for social media users and organizations to disseminate information about climate change. However, as this topic remains controversial, memes often elicit comments that may oppose (rather than support) the existence of climate change. In three studies, we find that the position of the comments influences users’ engagement with the main post: when the user’s and the meme’s positions on climate change align, comments opposing the claim of the meme decrease users’ readiness to “like” the meme. We also examine social media users’ attitudes toward different comment moderating options, including disabling, deleting, hiding, or responding to comments.
Online Engagement with Memes and Comments about Climate Change
Aleksandra Kovacheva (author) / Hillary J. D. Wiener (author) / Ioannis Kareklas (author) / Darrel Muehling (author)
2022
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
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