A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
El paisaje urbano como sistema de comunicación: una mirada a la ciudad de São Paulo
This paper examines the urban landscape as a communication system. Accordingly, it provides an overview of"Lei Cidade Limpa", a city ordinance designed to clean up the street-advertising clutter in São Paulo, Brazil. It also discusses Ferrara's (1996) ideas of intratextual signs and the city's visual form as a design problem, based on Lynch (1997). The text concludes by suggesting alternatives for street advertising in line with the urban context.
El paisaje urbano como sistema de comunicación: una mirada a la ciudad de São Paulo
This paper examines the urban landscape as a communication system. Accordingly, it provides an overview of"Lei Cidade Limpa", a city ordinance designed to clean up the street-advertising clutter in São Paulo, Brazil. It also discusses Ferrara's (1996) ideas of intratextual signs and the city's visual form as a design problem, based on Lynch (1997). The text concludes by suggesting alternatives for street advertising in line with the urban context.
El paisaje urbano como sistema de comunicación: una mirada a la ciudad de São Paulo
Maria Ogécia Drigo (author) / Luciana Coutinho Pagliarini de Souza (author)
2008
Article (Journal)
Electronic Resource
Unknown
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