A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the physical and symbolic value of the heritage.
This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the physical and symbolic value of the heritage.
Heritage Marketing in Tourism
Gorazd Sedmak (author)
2017
Article (Journal)
Electronic Resource
Unknown
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