A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Determinants of Consumers’ Purchasing Behavior for Certified Aquaculture Products in South Korea
This study aims to investigate consumers’ decision-making process for purchasing certified aquaculture products using the theory of the planned behavior (TPB) model. Based on the TPB model, this study empirically examines the relationship among TPB constructs, namely; attitude, social norm, perceived behavioral control, and behavioral intention to purchase sustainably produced products (i.e., Aquaculture Stewardship Council-certified products). Data from a web-based survey conducted through an online survey company (960 usable response samples) are analyzed using structural equation modeling. The results indicate that all latent variables (i.e., attitude, social norm, and perceived behavioral control) positively affect consumers’ behavioral intention. More importantly, environmental awareness moderates the relationships between TPB constructs and behavioral intention. In the case of the high awareness group in this study, attitude influences behavioral intention more than social norm does. On the contrary, in the case of the low awareness group, social norm influences behavioral intention more than attitude does.
Determinants of Consumers’ Purchasing Behavior for Certified Aquaculture Products in South Korea
This study aims to investigate consumers’ decision-making process for purchasing certified aquaculture products using the theory of the planned behavior (TPB) model. Based on the TPB model, this study empirically examines the relationship among TPB constructs, namely; attitude, social norm, perceived behavioral control, and behavioral intention to purchase sustainably produced products (i.e., Aquaculture Stewardship Council-certified products). Data from a web-based survey conducted through an online survey company (960 usable response samples) are analyzed using structural equation modeling. The results indicate that all latent variables (i.e., attitude, social norm, and perceived behavioral control) positively affect consumers’ behavioral intention. More importantly, environmental awareness moderates the relationships between TPB constructs and behavioral intention. In the case of the high awareness group in this study, attitude influences behavioral intention more than social norm does. On the contrary, in the case of the low awareness group, social norm influences behavioral intention more than attitude does.
Determinants of Consumers’ Purchasing Behavior for Certified Aquaculture Products in South Korea
Sangchoul Yi (author)
2019
Article (Journal)
Electronic Resource
Unknown
theory of planned behavior , sustainable aquaculture , structural equation modeling (SEM) , new ecological paradigm , Aquaculture Stewardship Council (ASC) , environmental awareness , sustainable seafood certification , Environmental effects of industries and plants , TD194-195 , Renewable energy sources , TJ807-830 , Environmental sciences , GE1-350
Metadata by DOAJ is licensed under CC BY-SA 1.0
Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle
| DOAJ | 2017
Understanding Factors Affecting Consumers’ Conscious Green Purchasing Behavior
| DOAJ | 2024
Certified Forest Products: Perspectives from Industrial Consumers in Wisconsin
| British Library Online Contents | 2006
The purchase decision: consumers and environmentally certified wood products
| Tema Archive | 2002