A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Accessing the Influence of User Relationship Bonds on Continuance Intention in Livestream E-Commerce
With the rapid development of livestream e-commerce, enhancing user’s continuous use of livestream e-commerce has become a focus of livestream e-commerce operators, but the mechanisms have not gone through much exploration by which relationship bonds affect continuance intention. Therefore, this study proposes and validates a new theoretical model based on relational bonds to systematically investigate the relationship between relational bonds, cumulative satisfaction and continuance intention in livestream e-commerce scenario, and discusses the boundary role of affective commitment in it. A valid sample of 546 livestream e-commerce users was used for structural equation modeling analysis. The results found that the effects of social bonds and structural bonds on cumulative satisfaction were significant, but the effects of financial bonds were not significant; the effects of cumulative satisfaction on continuance intention were significant; and affective commitment had a positive moderating effect on the relationship between cumulative satisfaction and continuance intention. This study examines the practical effects of continuance intention of livestream e-commerce users and provides a reference for the operation management and business practice of livestream e-commerce.
Accessing the Influence of User Relationship Bonds on Continuance Intention in Livestream E-Commerce
With the rapid development of livestream e-commerce, enhancing user’s continuous use of livestream e-commerce has become a focus of livestream e-commerce operators, but the mechanisms have not gone through much exploration by which relationship bonds affect continuance intention. Therefore, this study proposes and validates a new theoretical model based on relational bonds to systematically investigate the relationship between relational bonds, cumulative satisfaction and continuance intention in livestream e-commerce scenario, and discusses the boundary role of affective commitment in it. A valid sample of 546 livestream e-commerce users was used for structural equation modeling analysis. The results found that the effects of social bonds and structural bonds on cumulative satisfaction were significant, but the effects of financial bonds were not significant; the effects of cumulative satisfaction on continuance intention were significant; and affective commitment had a positive moderating effect on the relationship between cumulative satisfaction and continuance intention. This study examines the practical effects of continuance intention of livestream e-commerce users and provides a reference for the operation management and business practice of livestream e-commerce.
Accessing the Influence of User Relationship Bonds on Continuance Intention in Livestream E-Commerce
Din Jong (author) / Yafen Tseng (author) / Tzongsong Wang (author)
2022
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Effect of Social Presence toward Livestream E-Commerce on Consumers’ Purchase Intention
| DOAJ | 2023
Digital Tracing during the COVID-19 Pandemic: User Appraisal, Emotion, and Continuance Intention
| DOAJ | 2021
What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives
| DOAJ | 2020
Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB
| DOAJ | 2023