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Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application

Yanfi Yanfi / Yohannes Kurniawan / Yulyani Arifin

This research evaluated the factors that influenced the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The method used was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent to the 342 members by using email. The result shows that the user habit is the highest factor that influences the user behavioral intention to consume the SEDAYUONE application. Therefore, to maintain the user behavior, the company must know the user habit and consider promotional strategies to enhance the attractiveness and maintain customer loyalty.

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Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application

Yanfi Yanfi / Yohannes Kurniawan / Yulyani Arifin

This research evaluated the factors that influenced the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The method used was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent to the 342 members by using email. The result shows that the user habit is the highest factor that influences the user behavioral intention to consume the SEDAYUONE application. Therefore, to maintain the user behavior, the company must know the user habit and consider promotional strategies to enhance the attractiveness and maintain customer loyalty.

Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application

Yanfi Yanfi / Yohannes Kurniawan / Yulyani Arifin

This research evaluated the factors that influenced the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The method used was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent to the 342 members by using email. The result shows that the user habit is the highest factor that influences the user behavioral intention to consume the SEDAYUONE application. Therefore, to maintain the user behavior, the company must know the user habit and consider promotional strategies to enhance the attractiveness and maintain customer loyalty.

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Title:

Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application

Contributors:

Yanfi Yanfi (author) / Yohannes Kurniawan (author) / Yulyani Arifin (author)

Published in:

ComTech, Vol 8, Iss 3, Pp 137-143 (2017)

Publication date:

2017

ISSN:

2087-1244 , 2476-907X

DOI:

https://doi.org/10.21512/comtech.v8i3.3722

Type of media:

Article (Journal)

Type of material:

Electronic Resource

Language:

Unknown

Keywords:

mobile application, behavioral intention, user behavior, UTAUT2 , Technology , T , Engineering (General). Civil engineering (General) , TA1-2040 , Science , Q

Metadata by DOAJ is licensed under CC BY-SA 1.0

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