A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Configuração da imagem do conceito de produtos ecologicamente corretos
Images as mental representations are able to influence people's behavior. In this sense, understanding how the images are configured for environmentally friendly products is a way to better direct communication actions aimed at promoting consumer awareness of these products. Environmentally friendly products can be defined as products that generate less impact to the environment than other similar products. They are usually manufactured with renewable raw materials, are recyclable, biodegradable, durable, and are generally manufactured sustainably. From the angle of the Image Configuration Method (ICM), 339 people were interviewed, 207 being undergraduates and 132 workers from manufacture departments, with at most a high school degree. From the content analysis of the responses of the interviewees, it is observed that the concept of environmentally friendly products is fundamentally linked to healthy products without pesticides, sustainable and recyclable, preserving the environment, and capable of providing a better future and well-being to humanity. Regarding the multidimensionality, the results indicate that the main dimensions that form the concept are i) symbolic, associated with more environmental awareness, and ii) functional, linked directly to products that consume less energy and are healthy, with 44% and 28% of the most frequent and salient quotes, respectively. However, when comparing the groups surveyed, the functional dimension showed higher percentages for workers in comparison with students. From the proposed method and the results achieved, it is possible to better understand how a concept of a researched object configures itself and, on this basis, direct communication strategies and actions aimed at promoting these products as a way to improve the environmental sustainability.
Configuração da imagem do conceito de produtos ecologicamente corretos
Images as mental representations are able to influence people's behavior. In this sense, understanding how the images are configured for environmentally friendly products is a way to better direct communication actions aimed at promoting consumer awareness of these products. Environmentally friendly products can be defined as products that generate less impact to the environment than other similar products. They are usually manufactured with renewable raw materials, are recyclable, biodegradable, durable, and are generally manufactured sustainably. From the angle of the Image Configuration Method (ICM), 339 people were interviewed, 207 being undergraduates and 132 workers from manufacture departments, with at most a high school degree. From the content analysis of the responses of the interviewees, it is observed that the concept of environmentally friendly products is fundamentally linked to healthy products without pesticides, sustainable and recyclable, preserving the environment, and capable of providing a better future and well-being to humanity. Regarding the multidimensionality, the results indicate that the main dimensions that form the concept are i) symbolic, associated with more environmental awareness, and ii) functional, linked directly to products that consume less energy and are healthy, with 44% and 28% of the most frequent and salient quotes, respectively. However, when comparing the groups surveyed, the functional dimension showed higher percentages for workers in comparison with students. From the proposed method and the results achieved, it is possible to better understand how a concept of a researched object configures itself and, on this basis, direct communication strategies and actions aimed at promoting these products as a way to improve the environmental sustainability.
Configuração da imagem do conceito de produtos ecologicamente corretos
Deonir De Toni (author) / Fabiano Larentis (author) / Adilene Alvares Mattia (author) / Gabriel Sperandio Milan (author)
2013
Article (Journal)
Electronic Resource
Unknown
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GESTIONE AMBIENTALE - Aree produttive ecologicamente attrezzate
| Online Contents | 2009