A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
German Marathon Runners’ Opinions on and Willingness to Pay for Environmental Sustainability
Research on sustainability and/in sport and, specifically, on the ecological aspects of participatory sporting events is still very scarce despite the recognition these topics have received by actors like, for instance, the European Commission and the United Nations. Against this backdrop, this paper sheds light on a field that is virtually uncharted in academic research, which is the environmental attitudes and willingness to pay for environmental sustainability of participants in participatory sporting events in Europe. In collaboration with the organizer of the Frankfurt Marathon, a study was conducted with a specific focus on German (speaking) marathon runners. In total 1764 data sets were collected with a German (1455 respondents) and an English (309 respondents) online questionnaire. Very insightful descriptive analyses showed that the awareness for the issue of sustainability and sport is still low and that ecological initiatives only have a medium influence on the evaluation of a marathon event. Nevertheless, particularly the German-speaking respondents indicated a high willingness to pay for environmental sustainability in general and for specific measures that can enhance the environmental friendliness of a marathon event, in particular. As will be discussed in the paper, these insights have important managerial implications and are a valuable basis for further research in this evolving field.
German Marathon Runners’ Opinions on and Willingness to Pay for Environmental Sustainability
Research on sustainability and/in sport and, specifically, on the ecological aspects of participatory sporting events is still very scarce despite the recognition these topics have received by actors like, for instance, the European Commission and the United Nations. Against this backdrop, this paper sheds light on a field that is virtually uncharted in academic research, which is the environmental attitudes and willingness to pay for environmental sustainability of participants in participatory sporting events in Europe. In collaboration with the organizer of the Frankfurt Marathon, a study was conducted with a specific focus on German (speaking) marathon runners. In total 1764 data sets were collected with a German (1455 respondents) and an English (309 respondents) online questionnaire. Very insightful descriptive analyses showed that the awareness for the issue of sustainability and sport is still low and that ecological initiatives only have a medium influence on the evaluation of a marathon event. Nevertheless, particularly the German-speaking respondents indicated a high willingness to pay for environmental sustainability in general and for specific measures that can enhance the environmental friendliness of a marathon event, in particular. As will be discussed in the paper, these insights have important managerial implications and are a valuable basis for further research in this evolving field.
German Marathon Runners’ Opinions on and Willingness to Pay for Environmental Sustainability
Thomas Könecke (author) / Holger Schunk (author) / Tabea Schappel (author) / Ine Hugaerts (author) / Fabio Wagner (author) / Ewa Malchrowicz-Mośko (author)
2021
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Marathon - The first 500 runners and the team winners in the Building Industry Hall Marathon
Online Contents | 1998
Marketing Strategy and Willingness to Pay for Sport Tourism in the Kinmen Marathon Event
| DOAJ | 2022
Willingness to pay of trail runners for sustainable country park use in Hong Kong
| BASE | 2020