A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image
By evaluating green process innovation and its innovator’s benefit including short- and long-term dimensions, we first analyzed the relationship between green process innovation and its benefits. Second, we set up a regression model to test the hypotheses using 267 survey data from coal mining firms in China. Finally, we verified the positive relationship between green process innovation and its long-term benefit, and the non-significant relationship between green process innovation and its short-term benefit, and the mediating effect played by firm image in the long run.
Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image
By evaluating green process innovation and its innovator’s benefit including short- and long-term dimensions, we first analyzed the relationship between green process innovation and its benefits. Second, we set up a regression model to test the hypotheses using 267 survey data from coal mining firms in China. Finally, we verified the positive relationship between green process innovation and its long-term benefit, and the non-significant relationship between green process innovation and its short-term benefit, and the mediating effect played by firm image in the long run.
Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image
Yuan Ma (author) / Guisheng Hou (author) / Baogui Xin (author)
2017
Article (Journal)
Electronic Resource
Unknown
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