A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
In today's competitive environment, local authorities are forced to adopt a strategic approach to locational marketing. However, all too often they do not have the resources required to develop a strategy which is thoroughly researched. In such cases marketing measures will almost inevitably fail to meet expectations. A possible remedy is provided by what is referred to as a „knowledge-based system”, which supports economic-development agencies at localauthority level in the search for the right strategy. In processing the information required, which tends in most cases to be either incomplete or „fuzzy”, a key role is played by methods associated with fuzzy logic. Preliminary tests in practice using a system programmed in this way are very promising.
In today's competitive environment, local authorities are forced to adopt a strategic approach to locational marketing. However, all too often they do not have the resources required to develop a strategy which is thoroughly researched. In such cases marketing measures will almost inevitably fail to meet expectations. A possible remedy is provided by what is referred to as a „knowledge-based system”, which supports economic-development agencies at localauthority level in the search for the right strategy. In processing the information required, which tends in most cases to be either incomplete or „fuzzy”, a key role is played by methods associated with fuzzy logic. Preliminary tests in practice using a system programmed in this way are very promising.
Standortbewertung mit Fuzzy Logic
Klaus Wolfertz (author)
2000
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Standortbewertung mit Fuzzy Logic
| Online Contents | 2000
Standortbewertung in der Bau- und Immobilienindustrie
| Online Contents | 1999