A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness
Literature investigating social capital theory and Chinese family culture suggests that social capital exists in virtual brand communities, bringing convenience to members, contributing to the cultivation of pan-family consciousness, and affecting consumer knowledge-sharing. In this study, we considered members of virtual brand communities as the research subjects, then analyzed the data using SPSS19.0 and AMOS21.0. We showed that network density, shared language, and shared vision of social capital have a positive impact on pan-family consciousness. This, in turn, had a positive influence on knowledge-sharing, thus playing an intermediary role between cognitive capital and consumer knowledge-sharing.
Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness
Literature investigating social capital theory and Chinese family culture suggests that social capital exists in virtual brand communities, bringing convenience to members, contributing to the cultivation of pan-family consciousness, and affecting consumer knowledge-sharing. In this study, we considered members of virtual brand communities as the research subjects, then analyzed the data using SPSS19.0 and AMOS21.0. We showed that network density, shared language, and shared vision of social capital have a positive impact on pan-family consciousness. This, in turn, had a positive influence on knowledge-sharing, thus playing an intermediary role between cognitive capital and consumer knowledge-sharing.
Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness
Jiemei Zhang (author) / Qingbo Zhu (author) / Yupei Wang (author)
2019
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Social capital and firm operational performance: The mediating roles of knowledge sharing$h
| BASE | 2021
Consumer Literacy in Virtual Brand Communities: Dimension Exploration and Scale Development
| DOAJ | 2024
The Mediating Effect of Cognitive Social Capital on Knowledge Acquisition in Clustered Firms
| Online Contents | 2010
CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust
| DOAJ | 2023
Sustainable sharing in local communities: exploring the role of social capital
| Taylor & Francis Verlag | 2023