A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model
Drawing from the theory of self-regulation and a model of goal-directed behaviour, this study examines the determinants (i.e., attitudes, subjective norms, perceived behavioural control, desire, negative WOM coping strategies, and avoidance coping strategies) of visitors’ intentions to engage in cultural tourism within Sicily. Based on a sample of 469 visitors, the results revealed that 12 of the 14 proposed hypothesised direct effects were significant in explaining behavioural intentions to choose a cultural holiday. As for indirect effects, negative WOM coping strategies served as a more salient mediator in the model, as opposed to avoidance coping strategies.
Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model
Drawing from the theory of self-regulation and a model of goal-directed behaviour, this study examines the determinants (i.e., attitudes, subjective norms, perceived behavioural control, desire, negative WOM coping strategies, and avoidance coping strategies) of visitors’ intentions to engage in cultural tourism within Sicily. Based on a sample of 469 visitors, the results revealed that 12 of the 14 proposed hypothesised direct effects were significant in explaining behavioural intentions to choose a cultural holiday. As for indirect effects, negative WOM coping strategies served as a more salient mediator in the model, as opposed to avoidance coping strategies.
Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model
Silvia Platania (author) / Kyle Maurice Woosnam (author) / Manuel Alector Ribeiro (author)
2021
Article (Journal)
Electronic Resource
Unknown
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