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Stepping Outside the Self Promotes Pro-Environmental Behaviors
Although different self-perspectives can prompt different mindsets, leading to different responses, little is known about how self-perspective impacts pro-environmental behaviors. This study explores the effect of self-perspective, i.e., either self-immersed or self-distanced perspective, on environmental attitudes and behavior. Based on an online survey of 409 respondents in the United States, we find that pro-environmental behaviors are perceived as more important and less costly from a self-distanced perspective, compared to a self-immersed one, which in turn facilitates more engagement in pro-environmental behaviors. Furthermore, a self-distanced perspective is more prevalent than a self-immersed perspective when individuals are less satisfied with and perceive less control over their pro-environmental behaviors. This study extends the self-perspective theory to research on pro-environmental behaviors, and offers useful implications for individuals to address conflicts between environmental and self-interested considerations, as well as for public policy makers and practitioners to promote more engagement in pro-environmental behaviors.
Stepping Outside the Self Promotes Pro-Environmental Behaviors
Although different self-perspectives can prompt different mindsets, leading to different responses, little is known about how self-perspective impacts pro-environmental behaviors. This study explores the effect of self-perspective, i.e., either self-immersed or self-distanced perspective, on environmental attitudes and behavior. Based on an online survey of 409 respondents in the United States, we find that pro-environmental behaviors are perceived as more important and less costly from a self-distanced perspective, compared to a self-immersed one, which in turn facilitates more engagement in pro-environmental behaviors. Furthermore, a self-distanced perspective is more prevalent than a self-immersed perspective when individuals are less satisfied with and perceive less control over their pro-environmental behaviors. This study extends the self-perspective theory to research on pro-environmental behaviors, and offers useful implications for individuals to address conflicts between environmental and self-interested considerations, as well as for public policy makers and practitioners to promote more engagement in pro-environmental behaviors.
Stepping Outside the Self Promotes Pro-Environmental Behaviors
Chenxuan Hou (author) / Emine Sarigöllü (author) / Myung-Soo Jo (author) / Dapeng Liang (author)
2018
Article (Journal)
Electronic Resource
Unknown
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