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How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life
This study developed an exploration model for sport event image fit to predict and explain the place image and quality of life in order to achieve sustainable development goals in rural communities. To validate the model, 294 valid resident responses from a rural community that hosted a sporting event in Taiwan were analyzed with partial least squares structural equations modeling (PLS-SEM). The results showed that image fit contributes to the social environment, entertainment services, and quality of life; four place image dimensions had a significantly positive effect on quality of life. The exploration model was validated, contributing to the knowledge related to Sustainable Development Goals 3 and 11.
How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life
This study developed an exploration model for sport event image fit to predict and explain the place image and quality of life in order to achieve sustainable development goals in rural communities. To validate the model, 294 valid resident responses from a rural community that hosted a sporting event in Taiwan were analyzed with partial least squares structural equations modeling (PLS-SEM). The results showed that image fit contributes to the social environment, entertainment services, and quality of life; four place image dimensions had a significantly positive effect on quality of life. The exploration model was validated, contributing to the knowledge related to Sustainable Development Goals 3 and 11.
How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life
Bryan Cheng-Yu Hsu (author) / Yu-Feng Wu (author) / Hsin-Wei Chen (author) / Man-Lai Cheung (author)
2020
Article (Journal)
Electronic Resource
Unknown
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