A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Regionenmarketing im Kontext regionaler Entwicklungskonzepte
In the face of increasing competition between regions, the mobilisation of regional potentials is gaining importance. The concept of the marketing of regions can complement other development initiatives at the regional level. For this to be achieved, the marketing initiatives have to find their specific role within the development process. They have both to delimit themselves from existing institutions and initiatives and to co-operate with these actors. In particular, co-operation between the spatial planning authorities and the marketing initiatives seems to be desirable.
Regionenmarketing im Kontext regionaler Entwicklungskonzepte
In the face of increasing competition between regions, the mobilisation of regional potentials is gaining importance. The concept of the marketing of regions can complement other development initiatives at the regional level. For this to be achieved, the marketing initiatives have to find their specific role within the development process. They have both to delimit themselves from existing institutions and initiatives and to co-operate with these actors. In particular, co-operation between the spatial planning authorities and the marketing initiatives seems to be desirable.
Regionenmarketing im Kontext regionaler Entwicklungskonzepte
Bernd Mielke (author)
2000
Article (Journal)
Electronic Resource
Unknown
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Regionenmarketing im Kontext regionaler Entwicklungskonzepte
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