A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country
Tourism has played a fundamental role in shaping the image of destination countries. This study aimed to examine changes in international tourists’ enhanced and complex destination-country images (DCIs) by comparing pre- and post-trip perceptions. A total of 268 and 275 valid questionnaires from pre- and post-trip Chinese outbound tourists to South Korea, respectively, were collected. The results indicated that tourists’ DCIs were dynamic and could be effectively promoted through their actual tourism experiences. Overall, when considering enhanced DCI perception, compared with pre-trip tourists, post-trip tourists possessed a positive complex DCI perception. Tourism could provide an important channel for promoting a destination country’s image to the world.
Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country
Tourism has played a fundamental role in shaping the image of destination countries. This study aimed to examine changes in international tourists’ enhanced and complex destination-country images (DCIs) by comparing pre- and post-trip perceptions. A total of 268 and 275 valid questionnaires from pre- and post-trip Chinese outbound tourists to South Korea, respectively, were collected. The results indicated that tourists’ DCIs were dynamic and could be effectively promoted through their actual tourism experiences. Overall, when considering enhanced DCI perception, compared with pre-trip tourists, post-trip tourists possessed a positive complex DCI perception. Tourism could provide an important channel for promoting a destination country’s image to the world.
Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country
Peng Yu (author) / Hongmei Zhang (author)
2020
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
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