A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
This article discusses the potential of conjoint analysis. This method of analysis provides a means of quantifying the gains accruing to enterprises from both individual product components and from commercial sites. Analysis of this type must be preceded by and based upon a preference ranking of a number of systematically varied commercial sites. The procedure — i.e. conjoint analysis, a tool which has now been established for several years in marketing analysis — is explained with reference to a number of examples taken from commercial planning. The article also makes a plea for a more differentiated view of commercial planning; it also outlines the scope for price-based planning.
This article discusses the potential of conjoint analysis. This method of analysis provides a means of quantifying the gains accruing to enterprises from both individual product components and from commercial sites. Analysis of this type must be preceded by and based upon a preference ranking of a number of systematically varied commercial sites. The procedure — i.e. conjoint analysis, a tool which has now been established for several years in marketing analysis — is explained with reference to a number of examples taken from commercial planning. The article also makes a plea for a more differentiated view of commercial planning; it also outlines the scope for price-based planning.
Die Conjoint-Analyse
Hanns Werner Bonny (author)
1999
Article (Journal)
Electronic Resource
Unknown
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