A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews
Destinations are competing every day to attract more tourists and increase tourism receipts. In order to maintain tourists’ interests in the destination and expect sustainable income from tourism, understanding tourists’ perceptions of the destination is a critical task for destination managers. Tourists’ continuous visitation can be ensured when destinations are perceived to be positive and attractive. Therefore, this study examines destination attributes that are fundamental elements of the destination and tourists’ experiences. More specifically, this study investigates the destination attributes that are perceived to be positive by tourists using online reviews. Online reviews were analyzed with content analysis techniques and the quantified content was statically compared with the star rating provided by tourists. In addition, the influence of destination attributes on other conation dimensions-attitude and behavior-was analyzed. Destination attributes that have an influence on the star rating showed similar results to the attitude. However, behavior dimensions only had a significant influence for tour guides’ quality of the destination.
How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews
Destinations are competing every day to attract more tourists and increase tourism receipts. In order to maintain tourists’ interests in the destination and expect sustainable income from tourism, understanding tourists’ perceptions of the destination is a critical task for destination managers. Tourists’ continuous visitation can be ensured when destinations are perceived to be positive and attractive. Therefore, this study examines destination attributes that are fundamental elements of the destination and tourists’ experiences. More specifically, this study investigates the destination attributes that are perceived to be positive by tourists using online reviews. Online reviews were analyzed with content analysis techniques and the quantified content was statically compared with the star rating provided by tourists. In addition, the influence of destination attributes on other conation dimensions-attitude and behavior-was analyzed. Destination attributes that have an influence on the star rating showed similar results to the attitude. However, behavior dimensions only had a significant influence for tour guides’ quality of the destination.
How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews
Hany Kim (author) / Hyo Jae Joun (author) / Yeongbae Choe (author) / Ashley Schroeder (author)
2019
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Erasmus Students’ Experiences as Cultural Visitors: Lessons in Destination Management
| DOAJ | 2022
The Visitors' Turn to Talk--Designing a Visitor Questionnaire
| British Library Conference Proceedings | 1992