A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Whiteness, Reloaded. Addressing the ghosts in reverse of the cities yet to exist
n recent years, images of ‘futuring’ of the contemporary city – a term borrowed from the language of future management – have been largely shaped by spectral urban figures/agents within urban processes and regeneration atmospheres which I would describe as acts of ‘future colonisation’. The most notable aesthetic objects of this production of urban imaginaries are the CGI (computer- generated imagery) renderings of future urban spaces to be found on the hoardings that surround building sites of new developments during construction. Whilst on a cursory level this visual imagery simply functions as advertising for the sale and investment opportunity of the development, they also exceed such basic purposes as needed by real-estate marketing, through the use of persuasively photo-realistic aesthetic means of representation.
Whiteness, Reloaded. Addressing the ghosts in reverse of the cities yet to exist
n recent years, images of ‘futuring’ of the contemporary city – a term borrowed from the language of future management – have been largely shaped by spectral urban figures/agents within urban processes and regeneration atmospheres which I would describe as acts of ‘future colonisation’. The most notable aesthetic objects of this production of urban imaginaries are the CGI (computer- generated imagery) renderings of future urban spaces to be found on the hoardings that surround building sites of new developments during construction. Whilst on a cursory level this visual imagery simply functions as advertising for the sale and investment opportunity of the development, they also exceed such basic purposes as needed by real-estate marketing, through the use of persuasively photo-realistic aesthetic means of representation.
Whiteness, Reloaded. Addressing the ghosts in reverse of the cities yet to exist
Alberto Duman (author)
2023
Article (Journal)
Electronic Resource
Unknown
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