A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Factors affecting consumer’s purchase decision on interior decoration for living room in Ho Chi Minh City
The research examines factors affecting decisions to buy interior decoration in HCMC. These factors are tested by 275 customers to buy interior decoration in HCMC. The study uses a combination of Cronbach’s Alpha, EFA and Recurrent for defining main factors affecting decisions to buy interior decoration. The results reveal two factors affecting such as: (1) Necessaries of interior decoration in living room; (2) Price; and (3) Material of interior decoration in living room. The research also suggests some recommendations for real interior decoration companies.
Factors affecting consumer’s purchase decision on interior decoration for living room in Ho Chi Minh City
The research examines factors affecting decisions to buy interior decoration in HCMC. These factors are tested by 275 customers to buy interior decoration in HCMC. The study uses a combination of Cronbach’s Alpha, EFA and Recurrent for defining main factors affecting decisions to buy interior decoration. The results reveal two factors affecting such as: (1) Necessaries of interior decoration in living room; (2) Price; and (3) Material of interior decoration in living room. The research also suggests some recommendations for real interior decoration companies.
Factors affecting consumer’s purchase decision on interior decoration for living room in Ho Chi Minh City
Trần Thị Hương (author)
2021
Article (Journal)
Electronic Resource
Unknown
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