A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy.
This study upon which this article is based was grounded on understanding the personalities existing within the urban residential areas in Zimbabwe. The aim was to establish personalities that would be used to brand places and cities as residential areas in Zimbabwe. This was a qualitative study conducted among eight participants who were selected purposefully. These participants included: a council employee, secondary school teacher, district officer, senior police officer, resident, medical practitioner, Church leader and shop owner. In-depth interviews were conducted and recorded and thematic analysis was done. The themes that were obtained from the in-depth interviews were: Ruggedness, Sincerity, Hospitable Nature, Friendly, Stubborn, Gentle, Aggressive and Welcoming. The study recommended that there should be effective consultation of local communities in crafting and formulating vibrant personalities to sell place, city and destination brands. The study also recommends a further more in depth study to find the most dominating personalities in the branding of cities in Zimbabwe.
Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy.
This study upon which this article is based was grounded on understanding the personalities existing within the urban residential areas in Zimbabwe. The aim was to establish personalities that would be used to brand places and cities as residential areas in Zimbabwe. This was a qualitative study conducted among eight participants who were selected purposefully. These participants included: a council employee, secondary school teacher, district officer, senior police officer, resident, medical practitioner, Church leader and shop owner. In-depth interviews were conducted and recorded and thematic analysis was done. The themes that were obtained from the in-depth interviews were: Ruggedness, Sincerity, Hospitable Nature, Friendly, Stubborn, Gentle, Aggressive and Welcoming. The study recommended that there should be effective consultation of local communities in crafting and formulating vibrant personalities to sell place, city and destination brands. The study also recommends a further more in depth study to find the most dominating personalities in the branding of cities in Zimbabwe.
Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy.
Dr Farai Chigora (author) / Professor Muhammad Hoque (author)
2019
Article (Journal)
Electronic Resource
Unknown
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