A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau
The growth of urban tourism has the potential to increase tourist–resident tensions that limit the sustainable growth of tourism in many destination cities. Visitors’ perceptions of poor tourist–resident relationships and conditions of safety may have an impact on their attitudes, especially with regard to trip satisfaction. This study investigates the roles of tourist–resident relationship and safety perception on the relationship between service quality, trip satisfaction, and word of mouth (WOM). The results of this empirical study (n = 386) show that the tourist–resident relationship and safety perception have significant effects on trip satisfaction, but only safety perception reveals a significant effect on WOM. Furthermore, the results also indicate that the tourist–resident relationship and safety perception moderate the relationship between service quality and trip satisfaction, and that the tourist–resident relationship also moderates the relationship between trip satisfaction and WOM. An understanding of these mechanisms can help governments to create appropriate policies to support the sustainable development of tourism and promote their tourism industries by fostering tourists’ WOM.
The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau
The growth of urban tourism has the potential to increase tourist–resident tensions that limit the sustainable growth of tourism in many destination cities. Visitors’ perceptions of poor tourist–resident relationships and conditions of safety may have an impact on their attitudes, especially with regard to trip satisfaction. This study investigates the roles of tourist–resident relationship and safety perception on the relationship between service quality, trip satisfaction, and word of mouth (WOM). The results of this empirical study (n = 386) show that the tourist–resident relationship and safety perception have significant effects on trip satisfaction, but only safety perception reveals a significant effect on WOM. Furthermore, the results also indicate that the tourist–resident relationship and safety perception moderate the relationship between service quality and trip satisfaction, and that the tourist–resident relationship also moderates the relationship between trip satisfaction and WOM. An understanding of these mechanisms can help governments to create appropriate policies to support the sustainable development of tourism and promote their tourism industries by fostering tourists’ WOM.
The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau
Ivan Ka Wai Lai (author) / Michael Hitchcock (author) / Dong Lu (author) / Yide Liu (author)
2018
Article (Journal)
Electronic Resource
Unknown
Metadata by DOAJ is licensed under CC BY-SA 1.0
Microeconometric models of tourists' destination choice
| Online Contents | 1997
Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China
| DOAJ | 2023
| British Library Online Contents | 2012