A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Investigating shared e-scooter users’ customer value co-creation behaviors and their antecedents: Perceived service quality and perceived value
https://orcid.org/0000-0002-6226-9967
https://orcid.org/0000-0003-4543-4614
Abstract The electric scooter (e-scooter) sharing system can work as an innovative strategy to simultaneously mitigate the impacts on both transport and the environment in scooter-dependent cities. Drawing on the quality-value-satisfaction framework, this research proposes an integrative model of e-scooter sharing customer behavior and empirically investigates the effects of both platform and mobility service quality and both perceived utilitarian and hedonic values on customer cocreation behavior (i.e., participation behavior and citizenship behavior). Using an online survey sample of 387 e-scooter sharing users in Taiwan, the results reveal that both platform and mobility service quality positively relate to both perceived values. While both utilitarian and hedonic values positively relate to customer citizenship behavior, only utilitarian value positively relates to customer participation behavior.
Highlights An integrative decomposition model of shared e-scooter use experience is proposed and examined. The quality-value-behavior framework is confirmed. Both platform quality and mobility quality are specified and investigated. Both utilitarian value and hedonic value are specified and investigated. Both customer participation behavior and customer citizenship behavior are specified and investigated.
Investigating shared e-scooter users’ customer value co-creation behaviors and their antecedents: Perceived service quality and perceived value
https://orcid.org/0000-0002-6226-9967
https://orcid.org/0000-0003-4543-4614
Abstract The electric scooter (e-scooter) sharing system can work as an innovative strategy to simultaneously mitigate the impacts on both transport and the environment in scooter-dependent cities. Drawing on the quality-value-satisfaction framework, this research proposes an integrative model of e-scooter sharing customer behavior and empirically investigates the effects of both platform and mobility service quality and both perceived utilitarian and hedonic values on customer cocreation behavior (i.e., participation behavior and citizenship behavior). Using an online survey sample of 387 e-scooter sharing users in Taiwan, the results reveal that both platform and mobility service quality positively relate to both perceived values. While both utilitarian and hedonic values positively relate to customer citizenship behavior, only utilitarian value positively relates to customer participation behavior.
Highlights An integrative decomposition model of shared e-scooter use experience is proposed and examined. The quality-value-behavior framework is confirmed. Both platform quality and mobility quality are specified and investigated. Both utilitarian value and hedonic value are specified and investigated. Both customer participation behavior and customer citizenship behavior are specified and investigated.
Investigating shared e-scooter users’ customer value co-creation behaviors and their antecedents: Perceived service quality and perceived value
https://orcid.org/0000-0002-6226-9967
https://orcid.org/0000-0003-4543-4614
Abstract The electric scooter (e-scooter) sharing system can work as an innovative strategy to simultaneously mitigate the impacts on both transport and the environment in scooter-dependent cities. Drawing on the quality-value-satisfaction framework, this research proposes an integrative model of e-scooter sharing customer behavior and empirically investigates the effects of both platform and mobility service quality and both perceived utilitarian and hedonic values on customer cocreation behavior (i.e., participation behavior and citizenship behavior). Using an online survey sample of 387 e-scooter sharing users in Taiwan, the results reveal that both platform and mobility service quality positively relate to both perceived values. While both utilitarian and hedonic values positively relate to customer citizenship behavior, only utilitarian value positively relates to customer participation behavior.
Highlights An integrative decomposition model of shared e-scooter use experience is proposed and examined. The quality-value-behavior framework is confirmed. Both platform quality and mobility quality are specified and investigated. Both utilitarian value and hedonic value are specified and investigated. Both customer participation behavior and customer citizenship behavior are specified and investigated.
Investigating shared e-scooter users’ customer value co-creation behaviors and their antecedents: Perceived service quality and perceived value
Chen, Ching-Fu (author) / Lee, Chia-Han (author)
Transport Policy ; 136 ; 147-154
2023-03-22
8 pages
Article (Journal)
Electronic Resource
English
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