A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Sporting event ridership: The forgotten public transit market
Abstract Planned consumer usage of public transit as a means of transportation to and from sporting events with the focal sporting event being professional football is examined. By developing dichotomous segments of riders and nonriders, a demographic profile of planned users and nonusers is presented. A probit analysis of these same data is presented in order to measure the joint contribution of all of the variables on the probability of use. The profiles and analysis are then discussed with regard to their policy relevance for the marketing strategies of public transit authorities. These strategies are aimed at satisfying the consuming public and thus increasing transit ridership.
Sporting event ridership: The forgotten public transit market
Abstract Planned consumer usage of public transit as a means of transportation to and from sporting events with the focal sporting event being professional football is examined. By developing dichotomous segments of riders and nonriders, a demographic profile of planned users and nonusers is presented. A probit analysis of these same data is presented in order to measure the joint contribution of all of the variables on the probability of use. The profiles and analysis are then discussed with regard to their policy relevance for the marketing strategies of public transit authorities. These strategies are aimed at satisfying the consuming public and thus increasing transit ridership.
Sporting event ridership: The forgotten public transit market
Pol, Louis G. (author) / Ponzurick, Thomas G. (author) / Rakowski, James P. (author)
Transportation Research Part A: General ; 20 ; 345-349
1985-09-10
5 pages
Article (Journal)
Electronic Resource
English
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