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Meeting people where they are: Instilling familiarity to increase demand in a rural local food market
Highlights Rural consumers occupy four dynamic positions of relational proximity in a local food market. Positions of proximity intersect with evolving values and histories. Availability of local food encompasses both spatial and social dimensions. Localism introduced into existing microcultures does not challenge rural identities.
Meeting people where they are: Instilling familiarity to increase demand in a rural local food market
Highlights Rural consumers occupy four dynamic positions of relational proximity in a local food market. Positions of proximity intersect with evolving values and histories. Availability of local food encompasses both spatial and social dimensions. Localism introduced into existing microcultures does not challenge rural identities.
Meeting people where they are: Instilling familiarity to increase demand in a rural local food market
Kemkes, Robin J. (author) / Akerman, Sean (author)
Journal of Rural Studies ; 72 ; 116-124
2019-10-07
9 pages
Article (Journal)
Electronic Resource
English
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