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The management and marketing of services

Peter Mudie and Angela Cottam Butterworth-Heinemann Oxford (1993) 269 pp

Iacobucci, Dawn

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The management and marketing of services

Peter Mudie and Angela Cottam Butterworth-Heinemann Oxford (1993) 269 pp

Iacobucci, Dawn

The management and marketing of services

Peter Mudie and Angela Cottam Butterworth-Heinemann Oxford (1993) 269 pp

Iacobucci, Dawn

Access

Check access

Check availability in my library

Order at Subito €

Page navigation

Document information

Similar titles

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Document information

Title:

The management and marketing of services

Subtitle:

Peter Mudie and Angela Cottam Butterworth-Heinemann Oxford (1993) 269 pp

Contributors:

Iacobucci, Dawn (author)

Published in:

Journal of Retailing and Consumer Services ; 1 ; 119-120

Publication date:

1994-01-01

Size:

2 pages

ISSN:

0969-6989

DOI:

https://doi.org/10.1016/0969-6989(94)90012-4

Type of media:

Article (Journal)

Type of material:

Electronic Resource

Language:

English

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