A platform for research: civil engineering, architecture and urbanism
A platform for research: civil engineering, architecture and urbanism
Confused branding? An exploratory study of place branding practices among place management professionals
https://orcid.org/0000-0001-5711-519X
https://orcid.org/0000-0002-0754-1083
AbstractAlthough the knowledge about place branding and place management is growing, there is a substantial gap in the understanding of place branding among professionals responsible for the management of town and city centres, including private-public partnership formats such as business improvement districts (BIDs). This exploratory study addresses this knowledge gap through in-depth interviews with key professionals in England, Wales, Northern Ireland and the Republic of Ireland. The results suggest that the strategic potential of place branding is negatively affected by a focus on operational thinking, which hinders innovation towards more holistic approaches to place management. Further quantitative research is needed to elaborate on these findings across the UK, Ireland and other countries to enhance the understanding of the uses and interpretations of place branding among town and city managers.
HighlightsThis study addresses a substantial gap in the understanding of interpretations of place branding among place management professionals in the UKThe research suggests that the strategic potential of place branding is hindered by a generalised focus on operational thinking
Confused branding? An exploratory study of place branding practices among place management professionals
https://orcid.org/0000-0001-5711-519X
https://orcid.org/0000-0002-0754-1083
AbstractAlthough the knowledge about place branding and place management is growing, there is a substantial gap in the understanding of place branding among professionals responsible for the management of town and city centres, including private-public partnership formats such as business improvement districts (BIDs). This exploratory study addresses this knowledge gap through in-depth interviews with key professionals in England, Wales, Northern Ireland and the Republic of Ireland. The results suggest that the strategic potential of place branding is negatively affected by a focus on operational thinking, which hinders innovation towards more holistic approaches to place management. Further quantitative research is needed to elaborate on these findings across the UK, Ireland and other countries to enhance the understanding of the uses and interpretations of place branding among town and city managers.
HighlightsThis study addresses a substantial gap in the understanding of interpretations of place branding among place management professionals in the UKThe research suggests that the strategic potential of place branding is hindered by a generalised focus on operational thinking
Confused branding? An exploratory study of place branding practices among place management professionals
https://orcid.org/0000-0001-5711-519X
https://orcid.org/0000-0002-0754-1083
AbstractAlthough the knowledge about place branding and place management is growing, there is a substantial gap in the understanding of place branding among professionals responsible for the management of town and city centres, including private-public partnership formats such as business improvement districts (BIDs). This exploratory study addresses this knowledge gap through in-depth interviews with key professionals in England, Wales, Northern Ireland and the Republic of Ireland. The results suggest that the strategic potential of place branding is negatively affected by a focus on operational thinking, which hinders innovation towards more holistic approaches to place management. Further quantitative research is needed to elaborate on these findings across the UK, Ireland and other countries to enhance the understanding of the uses and interpretations of place branding among town and city managers.
HighlightsThis study addresses a substantial gap in the understanding of interpretations of place branding among place management professionals in the UKThe research suggests that the strategic potential of place branding is hindered by a generalised focus on operational thinking
Confused branding? An exploratory study of place branding practices among place management professionals
de Noronha, Ivo (author) / Andres Coca-Stefaniak, J. (author) / Morrison, Alastair M. (author)
Cities ; 66 ; 91-98
2017-04-09
8 pages
Article (Journal)
Electronic Resource
English
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