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A platform for research: civil engineering, architecture and urbanism
Digital innovations in rural micro-enterprises
https://orcid.org/0000-0002-6692-9221
https://orcid.org/0000-0001-7787-3836
Abstract Digitalization gives micro-enterprises and rural areas new possibilities and it can support their competitiveness. In this paper, we have presented one way of supporting the diffusion and adoption of digital innovations in rural micro-enterprises. First, we examined the challenges and digital competence of the micro-enterprises in the rural areas of Central Finland to better understand what they needed. The second step was to develop a workshop concept. Theories of innovation diffusion and adoption were used as a base for these workshops. The last step was to evaluate the developed concept, its effects and challenges. We found that the workshop concept worked well for spreading information, for encouraging a positive attitude towards digital innovations, and for planning the use of innovations. Important factors in order for this concept to work were trust, communication, and changing the roles of agents and opinion leaders.
Highlights Digitally excluded areas are also found in digitally advanced countries such as Finland. Microenterprises need help with exploiting the digitalization. One way to do this could be workshops. Paper presents real life case for supporting diffusion and adoption of digital innovations to microenterprises in rural areas.
Digital innovations in rural micro-enterprises
https://orcid.org/0000-0002-6692-9221
https://orcid.org/0000-0001-7787-3836
Abstract Digitalization gives micro-enterprises and rural areas new possibilities and it can support their competitiveness. In this paper, we have presented one way of supporting the diffusion and adoption of digital innovations in rural micro-enterprises. First, we examined the challenges and digital competence of the micro-enterprises in the rural areas of Central Finland to better understand what they needed. The second step was to develop a workshop concept. Theories of innovation diffusion and adoption were used as a base for these workshops. The last step was to evaluate the developed concept, its effects and challenges. We found that the workshop concept worked well for spreading information, for encouraging a positive attitude towards digital innovations, and for planning the use of innovations. Important factors in order for this concept to work were trust, communication, and changing the roles of agents and opinion leaders.
Highlights Digitally excluded areas are also found in digitally advanced countries such as Finland. Microenterprises need help with exploiting the digitalization. One way to do this could be workshops. Paper presents real life case for supporting diffusion and adoption of digital innovations to microenterprises in rural areas.
Digital innovations in rural micro-enterprises
https://orcid.org/0000-0002-6692-9221
https://orcid.org/0000-0001-7787-3836
Abstract Digitalization gives micro-enterprises and rural areas new possibilities and it can support their competitiveness. In this paper, we have presented one way of supporting the diffusion and adoption of digital innovations in rural micro-enterprises. First, we examined the challenges and digital competence of the micro-enterprises in the rural areas of Central Finland to better understand what they needed. The second step was to develop a workshop concept. Theories of innovation diffusion and adoption were used as a base for these workshops. The last step was to evaluate the developed concept, its effects and challenges. We found that the workshop concept worked well for spreading information, for encouraging a positive attitude towards digital innovations, and for planning the use of innovations. Important factors in order for this concept to work were trust, communication, and changing the roles of agents and opinion leaders.
Highlights Digitally excluded areas are also found in digitally advanced countries such as Finland. Microenterprises need help with exploiting the digitalization. One way to do this could be workshops. Paper presents real life case for supporting diffusion and adoption of digital innovations to microenterprises in rural areas.
Digital innovations in rural micro-enterprises
Räisänen, Jaana (author) / Tuovinen, Tero (author)
Journal of Rural Studies ; 73 ; 56-67
2019-09-17
12 pages
Article (Journal)
Electronic Resource
English
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