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Getting through COVID-19 together: Understanding local governments' social media communication
Abstract This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.
Highlights Pandemic-related crisis communication of Cities with citizens Social media (SM) profiles of Polish Cities Rhetorical communication strategies during the COVID-19 pandemic LGs are likely to apply the Together communication strategy
Getting through COVID-19 together: Understanding local governments' social media communication
Abstract This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.
Highlights Pandemic-related crisis communication of Cities with citizens Social media (SM) profiles of Polish Cities Rhetorical communication strategies during the COVID-19 pandemic LGs are likely to apply the Together communication strategy
Getting through COVID-19 together: Understanding local governments' social media communication
Górska, Anna (author) / Dobija, Dorota (author) / Grossi, Giuseppe (author) / Staniszewska, Zuzanna (author)
Cities ; 121
2021-09-11
Article (Journal)
Electronic Resource
English
Getting local governments, residents and enterprises to respond to the new IPCC assessment
Online Contents | 2014
|British Library Online Contents | 1998
Elsevier | 1976